Some of the work carried out for the consulting firms Criteria and Giros Elearning. This includes collaboration on website UX/UI design and various digital publications.
I had the opportunity to contribute to the creation of the new website for a brand developed by Criteria. This brand, called Giros Formation, specializes in offering both online and in-person training. They provide free subsidized training as well as paid courses.
Currently, changes have been made to the website that, in my opinion, have distorted the design and disrupted the visual organization of the architecture we originally created.
Posts were created following the website's design line, aiming to be attractive to the customer while also prompting action. Once again, the challenge was to provide all the information requested by the company.
In addition to working on Giros' social media, Criteria also needed to publish content, and in those designs, I found myself more restricted by the brand book, which was quite outdated in its design.
My work at Criteria was very similar to what I did for Giros. Their website was also outdated and underwent a redesign. The challenge we faced was integrating a new and attractive design while adhering to very strict guidelines that often delayed any design work.
“Talent & Fashion” a new graphic line was created for the Human Resources department, where they wanted to open a new business line focused on talent research in the fashion sector.
My tasks included guiding the designers from "Sunamers" on the company’s needs for the website design. The site needed to be very clear and easy to explore. The challenge we faced was presenting a large amount of information while ensuring the interface remained highly user-friendly. At the same time, we wanted it to catch attention and stand out from the competition without being overly pretentious in design.
Creating the various sections for the courses and deciding how to organize their information was a challenge, as was designing the page that displays all the courses in a way that didn’t come across as an overwhelming, unreadable block of information.
Another one of my tasks was to input all the course information, pages, button links, and configure the menus. Additionally, I created various banners and designed new ones, as the company needed to introduce updated information.