My experience began in film and TV commercial production, where learning to be resourceful and finding solutions to problems is essential. In recent years, as a production assistant, my partners and I created an incredible project: the development of a skateboard brand, deeply rooted in the philosophy of punk and the disruptive designs of the early years of this street culture, which later had a major influence on fashion.

Bringing my years of experience in the world of skateboarding, I became the brand's art director, guiding different designers and creating both the brand's visual identity and digital presence. All those years of skating through the streets of Barcelona, helped me fully understand the needs of that community. After much research into crafting the perfect materials, I took on the role of production director, turning negotiations with manufacturers from different continents into a masterclass in negotiation and research.