Graphic line for the "Modern Basics" collection by the clothing brand Lefties. The brief was to design a line tailored to stand out on the website. Commissioned for a job selection process.
The premises were to create a new graphic line that would catch the client's attention while trying to preserve the essence of the collection. For that reason, the color palette was maintained, and typography was used creatively to achieve that distinction.
It was designed with the brand's website in mind, but efforts were made to ensure the designs would also be appealing for use in billboard advertising at stations and panels. Additionally, a design was used that could be recognizable and convey the spirit of the collection.
Playing with the phrase Mode_rn basics, highlighting that the items in the collection were not just clothing but that wearing them activated the customer into a sporty mode. Ready to be pushed to the limit at the gym while also offering stylish wear.
Additionally, a presentation campaign was requested for mass mailing to customers, encouraging action and showcasing part of the collection. It was designed and built using the ActiveCampaign software, a tool partially created for this purpose.
