This project aims to redesign the collection's website with an aesthetic focus, attempting to set it apart from the other collections. It will maintain the brand book, while giving the collection its own unique character.
Credits: Design and Art Direction: Alex Quilez
Software: Figma, Adobe Photoshop, Adobe Illustrator.
The collection is aimed at an audience that enjoys dressing in a casual yet elegant style, with a clear workwear and industrial influence. Sobriety is the central focus.
Basic and bold colors that evoke past eras while staying true to contemporary style, reflected in the aesthetics of classic motor enthusiasts.
The design does not aim to completely alter the style of the brand and its website brand book. On the contrary, it seeks to align with the brand's narrative while simply adding a tone and banner design more suited to the collection's style. It retains the JetBrains Mono typography and incorporates a palette of basic and subdued colors, such as pure black and an off-white with a grayish tint.
