European skateboard brand founded in 2010, where a bold and punk style defined its artistic direction. It drew inspiration from punk and heavy metal concert posters from the 80s and 90s, as well as deck graphics from the early underground skateboarding scene in the United States. The aim was clear: to represent this niche of skateboarding in Europe, where it was lacking.
For the decks designs, the brand collaborated with designers such as Marcos Cabrera, a designer and illustrator deeply rooted in this culture, who had already worked with brands like Vans, Nike and Eastpak and was well-versed in the style. Gonzalo Duarte, a designer and illustrator with a strong old-school influence, had previously worked with small brands in Argentina and went on to design for Thrasher Magazine South America after contributing to our brand. Galien Alien, a renowned tattoo artist specializing in traditional Japanese designs, and Papada Peluda, a designer and illustrator with a distinct punk and rebellious approach, also contributed their talents.
The brand had its own team of riders, with the core premise always being to create content for social media and consistently showcase our brand culture and bold design style.
Thanks to that content and the design applied on social media, the brand gained recognition across Europe, with particularly strong sales in Barcelona and Vasc Country—at the time, the most important city for skateboarding culture aside from Los Angeles, San Francisco, and New York. Skaters from all over the world came to Barcelona to skate its streets and explore its new skateparks.
The constant research into design trends in the United States guided the brand toward a style that resulted in many specialized shops wanting to carry the high-quality product. This style never overlooked bold, eye-catching designs that screamed and embodied a culture deeply rooted in skateboarding. Additionally, it gave us the opportunity to sponsor numerous competitions across Spain, where our riders participated, demonstrating that the brand was more than just a product—it supported the sport and was truly authentic.
( SCROLL )
